{
  "brand": {
    "name": "Quadigy",
    "positioning": "B2B marketing that works backwards from the business goal, not from the brief.",
    "practices": ["Positioning", "Credibility", "Visibility", "Demand"]
  },
  "logo": {
    "primaryDark": "assets/logos/quadigy-full-white.png",
    "formalLight": "assets/logos/quadigy-blue.png",
    "brandForward": [
      "assets/logos/quadigy-blue-white.png",
      "assets/logos/quadigy-green.png",
      "assets/logos/quadigy-pink.png",
      "assets/logos/quadigy-yellow.png"
    ],
    "wordmarkOnly": [
      "assets/logos/quadigy-2026-wordmark-black.png",
      "assets/logos/quadigy-2026-wordmark-white.png",
      "assets/logos/quadigy-2026-wordmark-blue.png",
      "assets/logos/quadigy-2026-wordmark-green.png",
      "assets/logos/quadigy-2026-wordmark-pink.png",
      "assets/logos/quadigy-2026-wordmark-yellow.png"
    ],
    "clearspace": {
      "diagram": "assets/diagrams/quadigy-logo-unit-clearspace.png",
      "scope": "complete logo unit: mark plus wordmark",
      "unit": "x = Q in the wordmark",
      "top": "0.5x",
      "bottom": "0.5x",
      "left": "1x",
      "right": "1x"
    },
    "squarePlacements": {
      "rule": "use the standalone Q mark only; do not use the wordmark or full lockup",
      "default": "assets/logos/quadigy-mark-blue-square.png",
      "darkTile": "assets/logos/quadigy-mark-blue-square-navy.png",
      "contexts": ["favicon", "app icon", "LinkedIn profile image", "social avatar", "square platform logo"]
    },
    "minimumSizes": {
      "fullLockupScreenWidth": "160px",
      "wordmarkOnlyScreenWidth": "96px",
      "markOnlyScreenSize": "24px"
    },
    "misuse": {
      "avoid": ["stretching", "rotation", "masking", "unapproved recolors", "gradients", "shadows", "bevels", "outlines", "placing wordmark in profile crops"]
    }
  },
  "color": {
    "core": {
      "blue": "#2323FF",
      "green": "#4EFF00",
      "pink": "#FF28A2",
      "yellow": "#FFEF00"
    },
    "neutral": {
      "ink": "#050411",
      "navy950": "#07051F",
      "navy900": "#0A0731",
      "navy800": "#151044",
      "navy700": "#211A5C",
      "white": "#FFFFFF",
      "paper": "#FAF9F4",
      "paper2": "#F0EEE4",
      "paper3": "#DFDBCF"
    },
    "semantic": {
      "positioning": "#FFEF00",
      "credibility": "#FF28A2",
      "visibility": "#2323FF",
      "demand": "#4EFF00"
    }
  },
  "typography": {
    "sans": "Grift",
    "serif": "Source Serif 4",
    "mono": "JetBrains Mono",
    "roles": {
      "display": "Source Serif 4, 500 weight",
      "headings": "Grift, 600-750 weight",
      "body": "Grift, 400-500 weight",
      "metadata": "JetBrains Mono, uppercase, 0.14em tracking"
    }
  },
  "spacing": {
    "base": 4,
    "scalePx": [4, 8, 12, 16, 24, 32, 48, 64, 96, 128]
  },
  "radius": {
    "sharp": 0,
    "micro": 2,
    "card": 4,
    "large": 8,
    "pill": 999
  },
  "motion": {
    "ease": "cubic-bezier(0.2, 0.8, 0.2, 1)",
    "fast": "140ms",
    "base": "240ms"
  },
  "layout": {
    "webGrid": "12 columns, max width around 1320px",
    "slideRule": "strong margins with one dominant proof object per slide",
    "avoid": ["nested cards", "decorative block grids", "multiple competing accent moments"]
  },
  "accessibility": {
    "bodyText": "use white or ink for body copy",
    "accentUse": "reserve neon colors for labels, CTAs, highlights, and proof marks",
    "meaning": "do not rely on color alone"
  }
}