P
Positioning
How you are understood, remembered, and chosen.
01 / Identity
The mark is the anchor. Everything else gets quieter.
The cube-like Q mark already carries the brand’s signal: constructed, dimensional, blunt, and memorable. Use it confidently, with generous clearspace and very few competing shapes.
Primary on dark
Use the white lockup on dark navy, black, image overlays, and high-contrast presentation covers.
Formal on light
Use the blue mark with black wordmark on white, paper, proposals, invoices, formal documents, and light web surfaces.
Brand-forward variant
Use colored mark lockups when the artifact needs stronger brand energy. Keep to one accent family per page or section.
Wordmark-only use
The colored wordmarks are allowed for compact placements, social crops, internal dividers, merch, and layouts where the full lockup would feel too heavy.
Clearspace
Clearspace wraps the complete logo unit: mark plus wordmark. The measuring module comes from the Q in the wordmark.
Favicon and square placements
Use the mark only for square or tiny contexts. The wordmark should not be used where it will collapse, crop, or become unreadable.
Mark only
Favicon, app icon, LinkedIn profile, social avatar.
- Use the standalone Q mark, never the full lockup or wordmark.
- Keep the mark centered in a square canvas with enough breathing room for platform masks.
- Default to the blue mark. Use a navy square background when the platform needs a filled avatar tile.
- Do not place text, initials, descriptors, or campaign tags inside the square mark asset.
02 / Color
One accent per surface. Four accents across the system.
The logo colors are exact: blue, green, pink, and yellow. The brand should be mostly navy, paper, white, and ink. The electric colors should behave like proof marks, practice tags, CTAs, and decisive highlights.
Positioning
Yellow
#FFEF00Credibility
Pink
#FF28A2Visibility
Blue
#2323FFDemand
Green
#4EFF0090%
Navy, ink, paper.
Most pages should feel calm, serious, and spacious.
9%
One signal color.
Pick the practice color that matches the message.
1%
Voltage moment.
A CTA, a proof number, a divider, or a decisive highlight.
03 / Typography
Serif for the argument. Grift for the work. Mono for the evidence.
The type system gives Quadigy its editorial-business character. Avoid decorative type tricks. Make the hierarchy do the work.
Source Serif 4 / display / 500
Start with what is not working.
Grift / heading and body / 400-750
Positioning · Credibility · Visibility · Demand
JetBrains Mono / metadata / uppercase
Proof / 04 · Revenue, not impressions
04 / Practice System
The four practices are brand architecture, not just services.
Every sales artifact, diagnostic, case study, and campaign should be mappable to these four practices. They are the repeatable vocabulary that makes Quadigy easier to understand and easier to buy.
Brand · Messaging · Narrative · Audience
C
Credibility
The trust layer that shortens sales cycles and raises perceived seriousness.
V
Visibility
The infrastructure that helps buyers find you where they already look.
D
Demand
Attention converted into qualified pipeline with commercial discipline.
05 / Components
Sharp, restrained, and made for repeated business use.
Cards, buttons, labels, forms, and navigation should be quiet enough for consulting work and distinctive enough to feel like Quadigy. Borders over shadows. Pill CTAs only where action is clear.
Buttons
44px min-height · pill radius · accent fill · no icon unless functional
Proof card
Demand / result
Followers doubled in one year.
Use proof objects as compact evidence blocks: one label, one claim, one supporting sentence.
06 / Voice
Plainspoken, diagnostic, business-first.
Quadigy’s copy should sound like people who have sat inside the business, not like an agency presenting moodboards. Short claims. Specific nouns. No inflated adjectives.
Lead with the problem.
“Your marketing exists. The signal does not.”
Make the commercial link.
“A clearer position changes pricing power, sales velocity, and who replies.”
Cut soft language.
Say “pipeline,” “proof,” “decision,” and “buyer.” Avoid “journey,” “delight,” and “best-in-class.”
07 / Applications
The system should scale from decks to web to sales collateral.
Use the same structure everywhere: mono marker, strong claim, business proof, disciplined accent. The format can change; the rhythm should not.
Reusable layout grammar
A Quadigy page needs a claim and a proof object.
Never let a page become a collection of feature cards. Every screen should move from diagnosis to decision.
08 / System Rules
The missing pieces that keep the system usable.
A design system is only useful if teams can make consistent decisions without asking every time. These rules cover the areas that usually get missed in a first-pass brand system.
Protect readability before composition.
Use the full lockup only when the wordmark is legible. Switch to the mark-only asset for small square placements.
Do
Don't
- Full lockup: 160px wide minimum on screen.
- Wordmark-only: 96px wide minimum.
- Mark-only: 24px minimum for favicon/UI use.
Do not remix the identity.
The mark is already distinctive. Avoid effects that make it feel less precise.
Do
Don't
- No gradients, shadows, bevels, outlines, or glow on the logo.
- No stretching, rotating, masking, or recoloring outside approved colors.
- No placing the wordmark inside profile-photo crops.
Use editorial grids, not decorative blocks.
Quadigy layouts should feel structured, spacious, and business-first.
Do
Don't
- Web: 12-column grid, max width around 1320px.
- Slides: strong margins, one dominant proof object per slide.
- Avoid nested cards and over-decorated sections.
High contrast is part of the brand.
The electric colors are accents, not body-copy colors. Keep reading surfaces calm.
Do
White body copy on navy.
Don't
Neon body copy for paragraphs.
- Use white or ink for body copy.
- Reserve neon colors for labels, highlights, CTAs, and proof marks.
- Never rely on color alone to communicate status or meaning.
Use the mark only in cropped spaces.
Favicons, app icons, LinkedIn profiles, and social avatars need the standalone mark, not a compressed wordmark.
Do
Don't
- Use the mark-only square for platform avatars.
- Keep the mark centered and uncropped.
- Do not add text or campaign tags inside the square.
09 / Downloads
Approved assets, ready to use.
Download logos from here when building decks, proposals, social profiles, and web pages. Use the full lockup for readable horizontal placements, the wordmark when space is narrow, and the mark-only square for favicons or platform avatars.
Full lockups
Use for headers, covers, decks, proposals, and partner pages where the complete identity has enough room.
Wordmarks
Use for compact horizontal placements, social crops, merch, dividers, and layouts where the mark would feel too heavy.
Mark-only squares
Use for favicon, app icon, LinkedIn profile image, social avatar, and other square platform placements.
Usage diagrams
Use when briefing designers, vendors, agencies, and internal teams on logo spacing and brand rules.